Resort and Recreation Management

academics

Resort and Recreation Management

RRM201W Introduction to Human Resources
(3 Credits)
While many of the tasks associated with human resource management are centered in the HR Department of the organization, all managers have HR responsibilities.  This course will cover the broad range of topics associated with HR management from the perspective of the HR professional, the manager, and the employee.  It will also serve to familiarize students who hope to become managers or team leaders and deal with staffing issues.

RRM202W Wilderness Preparation
(3 Credits)
This is an experiential outdoor leadership training program that trains participants to lead high quality, safety-focused excursions with minimal impact on the backcountry. This session focuses on the needs of those outdoor leaders who primarily lead day hikes. Students will also complete a wilderness first aid and rescue program. (This class is held during the summer months at the AMC Highland Facility. Students must commit to attend 1-week day long sessions.)

RRM203W Wilderness Preparation Internship
(3 Credits)
Students will participate in a 135 hour internship at the AMC Highland Facility. This internship is a co-requisite with RRM202W. This internship is to reinforce the correlation between theory and business practices. Students will acquire safety training that will prepare them for other resorts that offer outdoor led activities.

RRM205W Outdoor Operations
(3 Credits)
This course focuses on the unique management skills that are necessary in the private club industry. A key objective is to demonstrate to students the concept of "exceptional service" that is demanded in this field. Main topics typically include: club management industry, outdoor recreation management, including structure, organization, and philosophy; the various departments of a successful activity program including but not limited to: food and beverage, accounting and cost control, human resources, marketing and promotion, catering and banquets, golf operations, tennis operations, aquatics, fitness facilities; hiking, and horseback riding.

RRM206W Outdoor Operations Internship
(6 Credits)
Students will participate in a 225 hour internship at an assigned host facility. This internship is a co-requisite with RRM205W. This internship is to reinforce the correlation between theory and business practices. Students will be able to intern at AMC or any of the area resorts that offer outdoor recreational activities.

RRM208W Adventure Activity Management
(3 Credits)
This course focuses on planning and executing activities for adults, families, and young adults. Students will learn how to plan recreational activities that integrate education and conservation.

RRM209W Adventure Activity Management Internship
(6 Credits)
Students will participate in a 225 hour internship at the AMC Highland Facility or other facilities that offer family/group outdoor activities. This internship is to expose the students to the initial planning, implementation, and completion of planned group day-long or multi-day educational activities. This internship is a co-requisite with RRM208W.

RRM211W Conference Planning & Group Sales
(3 Credits)
This course focuses on the meeting and event sector of the hospitality industry. Students will learn and apply the logistics of building a meeting plan to gain an overall understanding of contract negotiation, menu planning, budgeting, site selection, and on-site management.

RRM212W Conference Planning & Group Sales Internship
(6 Credits)
Students will be interning with an assigned host for a total of 225 hours within the Sales Department. Depending on the projects that the host is working on, the student could be assisting with meetings, conferences, weddings, etc. This internship is a co-requisite to RRM211W.

RRM214W Hospitality Marketing
(3 Credits)
Students will learn how marketing impacts every member of the hospitality team. Experiential learning will include marketing on social networking, database marketing and revenue management. In the world of technology, the students will learn how searches, customer online ratings, and vacation advisory websites influence the consumer decision making process.

RRM215W Hospitality Marketing Internship
(6 Credits)
Students will participate in a 225 hour internship within the Marketing Department. This internship is a co-requisite with RRM214W. This internship is to reinforce the correlation between theory and business practices.

RRM217W Front Office & Room Operations
(3 Credits)
This course provides students with an in-depth look at the interaction of the front office and room services (i.e. housekeeping).

RRM218W Front Office & Room Operations Internship
(6 Credits)
Students will participate in a 225 hour internship within the Front Office and Housekeeping Departments. This internship is a co-requisite with RRM217W. This internship is to reinforce the correlation between theory and business practices.

RRM220W Food & Beverage Operations
(3 Credits)
Students will explore how food service professionals create and deliver guest-driven service; enhance value and build guest loyalty; and continuously improve the process of providing excellent service.

RRM221W Food & Beverage Operations Internship
(6 Credits)
Students will participate in a 225 hour internship within the Food and Beverage Departments. This internship is a co-requisite with RRM220W. This internship is to reinforce the correlation between theory and business practices.

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