A strong focus on leadership, technology, innovation and ethics are needed today in the business world.  This course provides students with multifaceted sales communication approaches, leadership, and an understanding about the relationship between marketing and sales functions.  The three interrelated parts of management framework- such as, formulation of a sales program, implementation of the sales program, and evaluation and control of the sales program, will be discussed in this course.  Cialdini’s Six Principles of Persuasion will be evaluated and analyzed throughout the course.